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Is Social Media a Waste of Time for Small Business?

I am the first to admit that I have easily lost days of my life investigating the features and benefits of Twitter, Facebook, LinkedIn, YouTube and other social media sites. Yes, they can be time...

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Twitter-fied?

I must admit I was a little perplexed. Everyone was talking about Twitter so I had to check it out. Twitter is a social networking utility that allows you to join and invite friends and colleagues....

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Are Marketers and SMB’s disconnected?

Just finished reading “Marketers and SMB’s Disconnect over Online Tactics” by Marketing Charts detailing results from study completed by Bredin Business Information. Two separate groups were...

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Claim Your Web Properties

Today is the first in a series of Ten Biggest Mistakes Small Businesses Make Preventing Web Profitability. No matter how far you have gotten in developing your marketing strategy that includes using...

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Friday Fun – Twitter

Enjoy this short video for a little Twitter humor to take you into the weekend. Happy Friday! Twitter Humor No related posts.

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Ignoring the Trends?

This is the second entry of our series Mistakes Small Businesses Make Preventing Web Profitability. As fate would have it, I came across a terrific blog post this morning by Gerd Leonhard of Media...

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What About the Customer Experience?

No, I did not abandon my blog series! Pneumonia struck me in April and it took a few weeks to recover but I am back to my full schedule. Thanks to everyone who expressed concern! This is the third...

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Cheating the Customer?

After speaking recently at the SN4BW Online Global Training Event, I was asked if I recommend small businesses hire Virtual Assistants to respond to business tweets on Twitter. My initial reaction was...

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Reputation Management: Are Negative Reviews Good for Business?

Great read this morning by Matt McGee at Small Business Search Marketing, “Five Ways Negative Reviews are Good for Business.” Matt suggests the benefits of negative feedback are: They create trust....

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Facebook Land Rush: What happened to “Hello”?

You know how it goes in a face-to-face networking event. Someone calls you over and says, “Sue, I want to introduce you to Tim. Tim has his own printing company and I have worked with him for years. He...

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The Scarlet ‘E’ for Social Media Expert

Lately, the blogosphere has begun an outcry against the “social media experts”, mostly by other self-described “social media experts”. I recently found myself laughing out loud when one such expert...

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Got Social Media Strategy?

Social Media is no longer optional. Including video, audio, and communities along with interactive and sharable content within your marketing strategy is required if you want to remain competitive in...

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The Social Web and Competition: Respect the Game

Traveling home from a soccer game with my son yesterday, we discussed a few incidents from his game. I noticed my son seemed to have a good relationship with the player on the opposing team who was...

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SPRING CLEANING THE SOCIAL WEB

Over the course of this month, I have been cleaning out the clutter from my online world. Consider it a form of weeding, making room for my important relationships to grow and new relationships to take...

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